Asim Amin, founder and CEO of Plumm, is a visionary entrepreneur with a passion for impactful solutions that foster lasting, positive change.
Over the years, he has successfully grown and scaled multiple businesses across diverse sectors, collaborating with international teams to drive innovation. Having witnessed his mother’s struggles with her mental health – and drawing from his own transformative experiences with psychotherapy – Asim remains dedicated to the mission of increasing mental health awareness and eradicating the stigma that surrounds such conversations.
It was on this vision that Asim founded Plumm – a workplace wellbeing solution that brought personalised and accessible mental health support to the global stage.
In the past few years Asim came to recognise the important role of effective HR systems and processes in helping people thrive. And the challenges companies have in securing investment for mental health support to their business. At the heart of this, Asim recognised that connecting the dots across data and showing how all aspects of people management are interlinked - from performance to improved wellbeing - was critical to addressing the investment challenge.
Following the success of Plumm’s mental health virtual assistant, EMMA, Asim identified an opportunity to expand AI chat-based support to drive efficiencies and – most importantly – time savings for HR and managers. Plumm has now evolved by leveraging its unique technological capabilities to deliver human centric HR solutions with employee mental wellbeing at their core. Bringing all people insights and analytics together.
At Plumm, we’re driven by core values that guide our every decision and action. These values are at the heart of everything we do, reminding us of who we are, what we stand for, and inspiring us to achieve greatness every day.
Pioneering solutions for a future of boundless possibilities.
Empowering growth through ongoing development.
Fuelling success with resolute enthusiasm and dedication.
Delivering excellence that exceeds expectations.
Conquering obstacles, one determined step at a time.
Our Journey so Far
As a company we’ve reached many milestones on our journey so far – striving
upwards and onwards from humble beginnings to where we are today.
Onboarded 100 therapists
Signed first corporate client
Launched Plumm Academy
Launched Chat Sessions
10,000 users on Plumm
Launched MS Teams Integration
Signed 100 corporate clients
Launched Slack Integration
Launched Mobile App
Surpassed 30,000 users
Our Leadership Team
Meet the people behind Plumm! Every Plummster has been handpicked for their passion, unique skillset, and experience in their respective fields.
Co-Founder and COO
Co-Founder and CTO
Head of Revenue
Head of Marketing
Manager - Customer Success