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Our Founder

Our Founder.

Asim Amin, founder and CEO of Plumm, is a visionary entrepreneur with a passion for impactful solutions that foster lasting, positive change.

Over the years, he has successfully grown and scaled multiple businesses across diverse sectors, collaborating with international teams to drive innovation. Having witnessed his mother’s struggles with her mental health – and drawing from his own transformative experiences with psychotherapy – Asim remains dedicated to the mission of increasing mental health awareness and eradicating the stigma that surrounds such conversations.

It was on this vision that Asim founded Plumm – a B2B solution that brings personalised and accessible wellbeing support to the global stage.

Our Values

At Plumm, we’re driven by core values that guide our every decision and action. These values are at the heart of everything we do, reminding us of who we are, what we stand for, and inspiring us to achieve greatness every day.

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Innovation

Pioneering solutions for a future of boundless possibilities.

Learning Icon

Learning

Empowering growth through ongoing development.

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Passion

Fuelling success with resolute enthusiasm and dedication.

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Quality

Delivering excellence that exceeds expectations.

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Perseverance

Conquering obstacles, one determined step at a time.


Our Journey so Far

As a company we’ve reached many milestones on our journey so far – striving
upwards and onwards from humble beginnings to where we are today.

Launched Plumm

February 2018

Launched Plumm
(formerly Healing
Clouds)

Onboarded 100 therapists

June 2019

Onboarded 100 therapists

Signed first corporate client

May 2020

Signed first corporate client

Launched Plumm Academy

October 2020

Launched Plumm Academy

Launched Chat Sessions

May 2021

Launched Chat Sessions

10,000 users on Plumm

September 2021

10,000 users on Plumm

Launched MS Teams Integration

October 2021

Launched MS Teams Integration

Signed 100 corporate clients

December 2021

Signed 100 corporate clients

Launched Slack Integration

February 2022

Launched Slack Integration

Launched Mobile App

April 2022

Launched Mobile App

Surpassed 30,000 users

May 2022

Surpassed 30,000 users

Launched EMMA

June 2023

Launched EMMA

Our Leadership Team

Meet the people behind Plumm! Every Plummster has been handpicked for their passion, unique skillset, and experience in their respective fields.

Asim Amin

Founder and CEO

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Nabil Ismail

Co-Founder and COO

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Ramiz Khan

CTO

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Rakshi Amin

CFO

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Kirsty Jagielko

Director of Marketing

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Elisabetta Torretti

Head of Partnerships

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Nadia Ajmal

Head of Operations

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Lloyd Ripley-Evans

Product Manager

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Francesca Casale

Manager - Customer Success

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