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Our Story

Plumm is your people first partner for all your HR and mental wellbeing needs. Our mission is simple: to help your employees and business thrive, powering growth by providing sustainable and accessible mental health and people management support.

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Our Founder

Asim has built multiple businesses, focusing on innovation and team collaboration internationally, driven by personal experiences with mental health. His motivation stems from his mother’s struggles and his own positive encounters with psychotherapy, leading him to champion mental health awareness and fight stigma.

With Plumm, Asim introduced a global platform for personalised mental health support, inspired by the crucial role HR plays in employee wellbeing and the hurdles in funding mental health initiatives. He emphasised the importance of integrating people management aspects to overcome investment challenges.

Plumm’s introduction of EMMA, a mental health virtual assistant, marked a shift towards AI-enhanced HR solutions that prioritise mental wellbeing. This evolution represents a significant step in offering comprehensive HR tools that combine efficiency with a focus on employee mental health, showcasing Plumm’s commitment to innovative, people-centric approaches.

Our Journey so Far

As a company we’ve reached many milestones on our journey so far – strivingupwards and onwards from humble beginnings to where we are today.

  • February
    2018

    Launched Plumm (formerly Healing Clouds)

  • June
    2019

    Onboarded 100 therapists

  • May
    2020

    Signed first corporate client

  • October
    2020

    Launched Plumm Academy

  • May
    2021

    Launched Chat Sessions

  • September
    2021

    10,000 users on Plumm

  • October
    2021

    Launched MS Team integration

  • December
    2021

    Signed 100 corporate clients

  • February
    2022

    Launched Slack integration

  • April
    2022

    Launched Mobile App

  • May
    2023

    Surpassed 30,000 users

  • June
    2023

    Launched EMMA

  • February
    2024

    Launched Plumm HR