Our Founder
Asim Amin, founder and CEO of Plumm, is a visionary entrepreneur with a passion for impactful solutions that foster lasting, positive change.
Over the years, he has successfully grown and scaled multiple businesses across diverse sectors, collaborating with international teams to drive innovation. Having witnessed his mother’s struggles with her mental health – and drawing from his own transformative experiences with psychotherapy – Asim remains dedicated to the mission of increasing mental health awareness and eradicating the stigma that surrounds such conversations.
It was on this vision that Asim founded Plumm – a workplace wellbeing solution that brought personalised and accessible mental health support to the global stage.
In the past few years Asim came to recognise the important role of effective HR systems and processes in helping people thrive. And the challenges companies have in securing investment for mental health support to their business. At the heart of this, Asim recognised that connecting the dots across data and showing how all aspects of people management are interlinked - from performance to improved wellbeing - was critical to addressing the investment challenge.
Our Values
At Plumm, we’re driven by core values that guide our every decision and action. These values are at the heart of everything we do, reminding us of who we are, what we stand for, and inspiring us to achieve greatness every day.
Innovation
Pioneering solutions for a future of boundless possibilities.
Learning
Empowering growth through ongoing development.
Passion
Fuelling success with resolute enthusiasm and dedication.
Quality
Delivering excellence that exceeds expectations.
Perseverance
Conquering obstacles, one determined step at a time.
Our Journey so Far
As a company we’ve reached many milestones on our journey so far – striving
upwards and onwards from humble beginnings to where we are today.
February 2018
Launched Plumm
(formerly Healing
Clouds)
June 2019
Onboarded 100 therapists
May 2020
Signed first corporate client
October 2020
Launched Plumm Academy
May 2021
Launched Chat Sessions
September 2021
10,000 users on Plumm
October 2021
Launched MS Teams Integration
December 2021
Signed 100 corporate clients
February 2022
Launched Slack Integration
April 2022
Launched Mobile App
May 2022
Surpassed 30,000 users
June 2023
Launched EMMA